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Home Robin Pépinières History of the Company

Back­ground of Robin Pépinères from 1948 to now

Robin Pépinières: More than 60 years of in­no­va­tion to guar­antee the best quality and ser­vice

Max Robin cre­ated Robin Pépinière in 1948.
Bruno and Christine Robin, Max Robin's chil­dren, have been managing this family com­pany for 30 years.
They en­deavour to de­velop it with the values that have been a dis­tinc­tive fea­ture of the com­pany since its cre­ation
i.e. en­suring the best quality, based on the ability to in­no­vate and the love of a work nicely done, with the sat­is­fac­tion of all the cus­tomers as a goal.

Robin Pépinière thrives on de­vel­op­ping its ac­tiv­i­ties. The com­pany had a tremen­dous evo­lu­tion as well as a sig­nif­i­cant tech­nical and com­mer­cial de­vel­op­ment throughout all these years.
The com­pany's con­stant aim is to im­prove the quality of its prod­ucts, to in­no­vate and to be com­mited on a vol­un­tary basis in favour of the pro­tec­tion of the en­vi­ron­ment.
The suc­cess of con­trolled my­ch­or­rhiza­tion, in col­lab­o­ra­tion with the INRA, is the per­fect ex­emple.
Lots of com­pany tro­phies, prizes, dis­tinc­tions and cer­ti­fi­ca­tions award all these ef­forts and the work ac­com­plished throughout all these years. They are also proof of Robin Pépinière's com­pe­tences and of its ability to en­sure a "cer­ti­fied quality".

Today, Robin Pépinières holds a leading po­si­tion in Eu­rope in the field of con­trolled my­ch­or­rhiza­tion and espe­cially in the pro­duc­tion of Truffle plants, PLANT CHAMPIGNON® mush­room plants as well as HAUTE PER­FOR­MANCE ® my­c­or­rhized plants.

All this is em­bodies in the sig­na­ture

ROBIN Pépinières
Quality – In­no­va­tion – Ser­vice


Vidéo de présen­ta­tion de Robin Pépinières


Do not he­si­tate to learn more about the back­ground of Robin Pépinières by clicking on the com­pany's key dates below.

1948: Cre­ation of ROBIN Pépinières



Cre­ation of Pépinières Robin by Max ROBIN in Saint-Lau­rent du Cros in the Alpestre Valley of Champ­saur. The Nurs­eries are spread be­tween 1000 and 1350 me­ters high. Given the geo­graph­ical lo­ca­tion of the op­er­a­tion and the local de­mand, Max Robin first spe­cial­ized in the pro­duc­tion of plants for re­for­esta­tion sites

1955 : First pro­duc­tion of plants in con­tainers

First production of plants in containers
First pro­duc­tion of plants in con­tainers to solve re­covery prob­lems en­coun­tered with bare-rooted plants, during the re­al­iza­tion of re­for­esta­tion sites at alti­tude, often on shallow ground, and with plan­ta­tion de­layed planting dates in the moun­tain com­pared to those in the Valley.

Plants in con­tainers should allow the plan­ta­tion time to be ex­tended in the moun­tain, im­proving the rate of re­covery.

1960 : First trials with my­c­or­rhiza­tion

Ginette ROBIN

First trials with my­c­or­rhiza­tion on Pin Cembro with Mr. PONCET from the CETE­GREF in Grenoble(which be­came the CEMA­GREF - Public In­sti­tute for Agri­cul­tural and En­vi­ron­mental Re­search), and Mr. MOSER from the Re­search Centre for Re­for­esta­tion at alti­tude and the IMST in Aus­tria.

Mar­riage to Ginette who was re­spon­sible for all the ad­min­is­tra­tion of the nursery. From 1961 to 1992. She also ac­tively par­tic­i­pated in the work of the nursery.

1970/1975 : 1st ROBIN ANTI-CHIGNON® con­tainer

A patch a Cedrus grown in the first ROBIN ANTI-CHIGNON® Container in the nursery of Saint Laurent du Cros  

De­vel­op­ment of the first ROBIN ANTI-CHIGNON® con­tainer (Reg­is­tered and patented de­sign).

1980 : Opening of the new centre in Valernes (04)

A patch of the Valernes centreOpening of the new centre for soil-less cul­ture over 30 hectares in Valernes (04) to de­velop a larger range, and espe­cially for the pro­duc­tion of plants in­tended for re­for­esta­tion in the Mediter­ranean re­gion and on flat land, thanks to the much more favourable cli­mate than in Saint Lau­rent du Cros.

That year, Bruno ROBIN, Max's oldest son joined the com­pany, his two daugh­ters Cé­cile and Christine joined slightly later in 1985 and 1989.


1988 : Cre­ation of lab­o­ra­tory for con­trolled my­c­or­rhiza­tion

Laboratory for controlled mycorrhization in the Robin Pépinières registered office in Saint Laurent du CrosCre­ation of the lab­o­ra­tory for con­trolled my­c­or­rhiza­tion in Saint Lau­rent du Cros, with the help of ANVAR(Na­tional Agency for the Eco­nomic De­vel­op­ment of Re­search)

Launch of sev­eral pro­grammes for re­search and de­vel­op­ment in col­lab­o­ra­tion with INRA,(Na­tional In­sti­tute for Agri­cul­tural Re­search), the CEMA­GREF, French and for­eign uni­ver­si­ties.

1996 : Ac­qui­si­tion of ISO 9002 cer­ti­fi­ca­tion

ISO 9002 certification logoAc­qui­si­tion of ISO 9002 cer­ti­fi­ca­tion for the pro­duc­tion, sale and de­livery of young forest and or­na­mental plants.

1998 : Robin Nurs­eries be­come the first Eu­ro­pean com­pany to be cer­ti­fied ISO 9001

Robin Pépinières'  ISO 9001 certificatePrize for innovation, research and Enterprise - 1998
Ac­qui­si­tion of ISO 9001 cer­ti­fi­ca­tion : ROBIN Nurs­eries be­come the first Eu­ro­pean com­pany to be cer­ti­fied ISO 9001 for the pro­duc­tion, sale and de­livery of young forest and or­na­mental plants,Christmas trees and as­so­ci­ated ser­vices, money back guar­antee.
Robin Nurs­eries re­ceive the award Prize for Life Science by the Jury In­no­va­tion, Recherche En­treprise (In­no­va­tion, Re­search and De­vel­op­ment) presided over by the DRIRE (Re­gional De­part­ment for In­dustry, Re­search and the En­vi­ron­ment) Languedoc Rous­sillon.

1999 : Opening of a ROBIN JARDIN BOTANIC garden centre in Gap

Jardinerie ROBIN JARDIN BOTANIC garden centre in Gap

Opening of the ROBIN JARDIN BOTANIC garden centre in Gap

2000/2001 : New ROBIN ANTI-CHIGNON® con­tainers

3 years old Plant Truffier ROBIN plant, mychorrized with Tuber melanosporum (Black truffle), in a Godet ROBIN Anti-chignon R3L container
De­vel­op­ment of new models of ROBIN ANTI-CHIGNON® R3L and R600 con­tainer in order to offer to cus­tomers new prod­ucts adapted to each si­t­u­a­tion and each use.

2002 : Cer­ti­fi­ca­tion ISO 9001 ver­sion 2000

Certificat ISO 9001 version 2000 de Robin Pepinieres
Pépinières Robin ob­tains the cer­ti­fi­ca­tion ISO 9001 ver­sion 2000 for its high quality man­age­ment system.
The 2000 ver­sion is the latest and the most com­plete ver­sion of the ISO norm.

2003/2004 : New cul­ture of PLANT CHAMPIGNON®

Robin Anti-Chignon GR1,5L containerLaunch of the new GODET ROBIN ANTI-CHIGNON® R1.5L con­tainer

PLANT CHAMPIGNON®, new cul­ture launched by ROBIN Nurs­eries - de­vel­op­ment and pro­duc­tion of their first Car­pophores.

2005/2006 : The CHAM­PION® truffle trees

Young Champion® tree which produced its first truffle 5 years after its plantation, within the Verchamp® programmeThe CHAM­PION® truffle trees pro­duced in ex­clu­sivity by ROBIN Nurs­eries and put in place since 2000,
pro­duce their first truf­fles after only 5 years

A study car­ried out over 15 ex­per­i­men­ta­tions per­formed with CHAM­PION® truffle trees shows very promising re­sults.

Opening of the Jar­dinerie Robin in Sis­teron
Suc­cess of the VER­CHAMP® pro­gramme. More than 15 000 PLANT CHAMPIGNON® mush­room plants, plants and ROBIN TRUFFLE PLANTS, i.e. 68 VERGER A CHAMPIGNON® mush­room beds put in place with farmers in the Pied­mont re­gion (Italy) and in Provence Côte d'Azur, withing the pro­gramme In­tereg al­cotra IIIA Franco-Italian be­tween 2004 and 2007.

21 mars 2006 : Opening of the ROBIN JARDIN BOTANIC garden centre in Manosque.

2007 : World first : the first my­c­or­rhizae of Tuber mag­natum (White truffle)

(INRA picture) Genetic footprint of mycorrhizae Tuber Magnatum (White truffle)World first : within the frame­work of the re­search and de­vel­op­ment pro­gramme on Tuber mag­natum car­ried out by a part­ner­ship be­tween INRA at Cler­mont Fer­rand (Mr. Gérard CHAVA­LIER and Ms.Chantal DUPRE)
Pépinières Robin ob­tained the first my­c­or­rhizae of Tuber mag­natum (white truffle) on ROBIN plants in the nursery and con­firmed by biomolec­ular anal­ysis.

A shower of medals for ROBIN Nurs­eries:

Presentation of medals to Robin PépinièresOn the 23rd September 2007 Bruno Robin was dec­o­rated with la croix d'Of­ficier de l'Ordre du Mérite Agri­cole (the Na­tional Order of Merit for Agri­cul­ture awarded by the Pres­i­dent of the French Re­public).
6 medals of honour for work in agri­cul­ture for the em­ployees of the com­pany
one of the ech­elon Grand Or (Gold) awarded to Joseph MARTIN for 40 years of work at ROBIN Nurs­eries,
Ver­meil for Gilles AMAR, 30 years with Pépinières ROBIN,
Ar­gent (Silver) for Lau­rette FAUDRA-ROLE, Corinne ROCHE, Françoise ROCHE and An­nick TOUCHE : 20 years at Pépinières ROBIN

Mycorrhiae of Tuber Magnatum (White truffle)
Im­ple­men­ta­tion of the first my­c­or­rhized plants with Tuber mag­natum on two parcels of land within the frame­work of the VER­CHAMP® pro­gramme.

Presentation of the Trophée de l'Entreprise (Business award) for Innovation, Research and Diversification Awarded the Trophée de l'En­treprise (Busi­ness Award) in the cat­e­gory for In­no­va­tion, Re­search and Di­ver­si­fi­ca­tion.
These tro­phies are or­ga­nized by the Chamber of Com­merce and In­dustry in the Hautes-Alpes, in part­ner­ship with the Con­seil Général (County Council) aim to re­ward busi­ness leaders in the Hautes-Alpes who have shown ex­cep­tional en­trepreneurial spirit.

2008 : ROBIN Pépinières is 60 years old. Trophy and medal

Trophée d'Or 2008 Promojardin in the category "Trophée de l'innovation" (Innovation Trophy)Spring 2008 : the PLANT CHAMPIGNON® a Pépinières ROBIN ex­clu­sive mush­room plant, wins the trophée d'Or 2008 (Golden Trophy) at the tro­phies for in­no­va­tion or­ga­nized by PRO­MO­JARDIN (an in­ter­pro­fes­sional
as­so­ca­tion for the pro­mo­tion and im­prove­ment of the en­vi­ron­ment and life style).

Au­tumn 2008 : Launch of the pro­duc­tion of my­c­or­rhized plants with white truffle (Tuber mag­natum) ac­cording to the INRA ROBIN pro­ce­dure under li­cense and mon­i­tored by INRA. The INRA ROBIN pro­ce­dure of my­c­or­rhiza­tion by white truffle (Tuber mag­natum) of favourable plant species has been de­vel­oped within the frame­work of a re­search con­tract signed with INRA, Cler­mont-Fer­rand-Theix centre (Mr. Gérard CHEVA­LIER).

Presentation of the Legion of Honour to Max Robin, founder of Robin PépinièresSeptember 2008 ROBIN Pépinières cel­e­brates 60 years of ex­is­tence.

On the 26th September 2008 Max ROBIN, founder of Pépinières ROBIN, was made a Cheva­lier de la Lé­gion d'Hon­neur, (Na­tional Order of the Le­gion of Honour) for his ac­tions in favour of agri­cul­tural de­vel­op­ment.

2009 : Launch of the fir tree GLACE ROBIN®

Fir tree GLACE ROBIN® fir tree Fir tree GLACE ROBIN® in the city …Oc­tober 2010 : de­vel­op­ment and launch of the fir tree GLACE ROBIN® reg­is­tered trade­mark

2010 : En­vi­ron­mental cer­ti­fi­ca­tion MPS ABC (for sus­tain­ability)

Logo MPS AEn­vi­ron­mental cer­ti­fi­ca­tion MPS ABC (for sus­tain­ability)
Our com­pany re­ceived in July 2010 its 1st MPS qual­i­fi­ca­tion
Robin nurs­eries were cer­ti­fied MPS A, which is the highest qual­i­fi­ca­tion from their first year of reg­is­tra­tion to this scheme en­cour­aging sus­tain­ability.

By our en­gage­ment and ad­he­sion to the MPS stan­dard, we demon­strate, our will to
pro­tect the en­vi­ron­ment

2011 : 2 Silver tro­phies: ECO PRO­DUIT and ECO MAN­AGE­MENT

2 Silver trophies: ECO PRODUIT and ECO MANAGEMENTRobin Nurs­eries won two Silver tro­phies, one in the Cat­e­gory of ECO MAN­AGE­MENT, the second in the cat­e­gory of ECO PRO­DUIT, at the 3rd ECOTRO­PHEES chal­lenge chal­lange for quality of life, or­ga­nized by the Groupe J (Jury com­posed of 29 pro­fes­sionals of sus­tain­able de­vel­op­ment).

"Yearly chal­lenge or­gan­ised by Groupe J; 40 files anal­ysed in May 2011 by a jury com­posed of 29 pro­fes­sionals of sus­tain­able de­vel­op­ment". Deco Jardin ROBIN range; Silver Trophy ECO Pro­duit 2011 in the Amé­nage­ment Dé­co­ra­tion range"

ROBIN JARDIN BOTANIC garden centre in Barcelonnette
Septembre 2011 : Ou­ver­ture de la Jar­dinerie ROBIN JARDIN BOTANIC à Barcelon­nette.

2012 : Opening of a ROBIN JARDIN BOTANIC garden centre

ROBIN JARDIN BOTANIC garden centre in Sisteron
21st March 2012: Re­lo­ca­tion and ex­ten­sion of the ROBIN JARDIN BOTANIC garden centre in Sis­teron

fin ac­cordeon